Rolex is one of the largest watch brands in the world, and statistics show that it is more in demand than Omega, Longines, and Cartier combined. It also has some of the most expensive watches in the world; indeed, many of the most valuable pieces in history are Rolex watches. It is not only the best-known watch brand in the world, but one of the best-known brands of all.
Prestige
Rolex has prestige in abundance. Almost everyone knows what a Rolex watch is, what it looks like, and what it means to wear one on your wrist. Most people do not know the history behind a Rolex, they do not know that the watches are made entirely in-house, and they do not know that all the watches are chronometers. Incidentally, chronometer certification simply means that your watch is precise and accurate. Most luxury watches have certain families that carry the chronometer seal of quality; Rolex has the chronometer seal of quality on every single watch it makes.
In any case, many people will not know that, but they will know that you are wearing a Rolex, and what else do they need to know? A Rolex can be a conversation starter all on its own. Whether you are wearing the cheapest or the most expensive Rolex watch, people will want to talk about it.
The great thing about a Rolex is that it impresses not only those who do not know Rolex, but also those who do. Owning a Rolex is like buying a lifetime membership to a luxurious club; you enter circles where you compare your Daytonas or Bentleys; owning a gold Rolex Explorer is like owning a gold membership card for a hotel or resort.
Value
On the surface, this seems obvious, because a Rolex costs a lot of money and that is why people want one. Beyond that, however, it is an amazing investment. Rolex watches that are for sale, can instantly be worth twice what you paid. Go into any watch boutique, look at the price tag, and then look at the price tag of last year's model online – it will have been cut in half. With Rolex, this problem does not exist; a Rolex retains its value.
Let us take the 2018 Rolex Daytona Rainbow Everose as an example. Daytonas are always a fan favorite in the Rolex universe, so they perform particularly well in such cases, but this particular Daytona was something very special. Originally bought for 75,000 British pounds, the watch was sold a year later for ÂŁ237,500, which is more than triple the profit.
So do you want one?
Perhaps there is another, more personal reason why you want a Rolex. A watch with a story is often the most valuable of all. Just look at the “Rolex Unicorn,” a piece worth $6 million because it was the only white gold Daytona of its kind in the 1970s. Or that Daytona Paul Newman, a watch that sells for many millions simply because the style is so strongly associated with one name.
Regardless of everything we have said, it is an investment you would not regret.
