In Austria, Wi-Fi in one's own home is standard equipment, and the number of users with an internet-enabled mobile phone is also steadily increasing. Last year, almost 90% of those over 15 already owned a smartphone. For many, a life without these advanced technologies is hardly imaginable anymore.
Austrians spend an average of about 5 hours and 42 minutes on the internet – every single day! For many, being online frequently is unavoidable as it is a criterion for work, but the internet is also frequently and gladly used in leisure time. We communicate via email and messenger services, enjoy game apps, research information, make online transactions, or go shopping online.
In this article, we take a look at the modern age and the extent to which we have undergone a digital transformation in both professional and private terms.
Digital progress – A resource for companies as well as customers
It is hard to deny that digital progress brings several advantages. Companies are increasingly using the internet for marketing purposes. Through company websites, social media, and other platforms, more visibility can be ensured, thus increasing sales. On the other hand, it is easy for consumers to search for desired products and services. The World Wide Web can be browsed and orders placed at any time of day or night.
But that's not all. Digitization has a positive influence on process flows and organizational structures in many industries. For example, data volumes can be stored electronically so that they can be accessed quickly and easily.
Another example comes from the catering industry. If restaurants have set up a restaurant reservation system, guests no longer have to come by in person or pick up the phone to book a table. The reservation can be made online quickly and easily, and the preferred table can even be selected.
Such a system has advantages not only for the guest but also for the establishment itself. The service staff is relieved by good management, and optimization measures can be taken through the evaluation and use of analysis reports.
The huge area of entertainment
Digitization has set a milestone, especially in the field of entertainment, with online gaming in particular having established itself. From smaller casual games to complex MMORPGs, the range is wide, allowing gaming enthusiasts to pass the time.
The latest revolution is cloud gaming. With this technology, gamers do not necessarily have to invest in a high-performance computer, gaming laptop, or console. The video games run on external servers and are streamed to the device via an internet connection. In this way, it is even possible to play complex games on a smartphone or a mediocre PC.
With the Expansion of the 5G network will also optimize cloud gaming. Because only with a reliable and fast internet connection can games be enjoyed without delay.
Online shopping – Practical and affordable
Shopping via the internet is becoming increasingly popular. While in 2015 only 46% of Austrians made use of online shopping, this figure rose to 56% by 2020. Looking at the advantages of online shopping, this development is hardly surprising.
Whether you are looking for special clothing, a piece of furniture, tools, decorative items, or car parts – everything can be found on the internet. Not only is the selection unbeatable, but thanks to search engines and filter functions, it is also easy to find the desired product within a few minutes.
Online shops are never closed. Therefore, you can shop at any time of day or night, and the goods are delivered directly to your front door upon request. Retail simply cannot keep up with that.
Last but not least, the price-performance ratio is also right. Since online retailers often have to spend less on personnel, premises, and their ancillary costs, products can usually be offered more cheaply.
Digitization of payment
Of course, we can not only shop online but also pay directly. In addition to the classic credit card, there are now numerous providers for initiating instant transfers, as well as eWallets. Modern payment systems are characterized by high security. In addition, they impress with fast and uncomplicated payment processes.
The digitization of payment processes is a significant advantage, especially for international transactions. If goods are ordered from abroad, this is no longer associated with high costs. P2P transfers can also be made easily and cheaply, no matter where the parties involved are in the world. In addition, traveling is also made easier. It is hardly necessary to run to the currency exchange or bank before a vacation to get the appropriate currency. After all, you can pay online almost everywhere.
Enjoy digitization with caution
As we have shown in this article, technological progress brings numerous advantages. Access to the internet makes many activities and processes easier. However, we also do not want to leave unmentioned that, as is so often the case, there are two sides to the coin. With digitization, new dangers such as cybercrime or identity theft have also emerged. It is therefore always essential to protect yourself accordingly.
